Sunday, June 3, 2012 is now

Since I wrote the previous post "Going Places Singapore - should it be...", has changed to I think the new domain name looks better than the early hyphenated one and eliminated typo error and giving direct traffic to instead.

Sunday, April 22, 2012

Going Places Singapore - should it be or

I hope the keywords Going Places Singapore will be become popular as more people including many enterprising individuals, companies and ever government agency are using the phrase "going places" in their domain names and trying to make a brand out of it. - Travel Tips Blog

If you were to search on Google for going places or goingplaces, you'll see Thomas Cook right at the top of the search results. You'll also see a host of other websites from aroung the world with domain names that has the words "going" and "places" in them. There are many travel agents using these names and travel related websites such as which publishes travel tips on popular destinations for Singaporean travellers.

The new kid on the block that uses similar domain name is URA (Urban Redevelopment Authority), a government agency in charge of the national planning and conservation authority of Singapore. The new URA website was mentioned in USKSG - a network of artists around the world who draw the cities where they live and travel to. - Singapore Government Website

As you can see, this new government website which has nothing to do with travel agent or going to places outside Singapore, has quality content on the historical and cultural aspects of places in Singapore written by a bunch of talented people as mentioned in their about page. But why did URA selected a hyphenated name - when there is already a legit website with the proper domain name and has been around for a year.

Here's the SGNIC WHOIS results of, registered on 26 Aug 2010

and WHOIS results of, registered about 1 year later on 15 Jul 2011.

Disclosure: The author has vested interest in the website